Allied Biztech, a leading boutique technology company, collaborated with a client in the pharmaceutical industry to develop a comprehensive mobile reporting solution. The client faced challenges in controlling field representatives’ visit patterns and providing vital inventory and product information when they were on the field. In response, Allied Biztech delivered a cross-platform Android Sales Force Automation (SFA) app, integrated with the existing web-based SFA software, resulting in improved inventory management and enhanced field operations.
Client Overview:
The client is a prominent player in the pharmaceutical sector with more than 100 representatives operating across India, responsible for marketing Herbaceutical products. In addition, they maintain Key Opinion Leaders (KOLs) and Principals stationed globally.
Challenges:
The client encountered several key challenges:
- Uncontrolled Field Reps Visit Patterns: The absence of a centralized system led to unpredictable and inefficient visit patterns, affecting productivity and customer engagement.
- Vital Inventory and Product Info Accessibility: Field representatives lacked instant access to crucial inventory and product information while interacting with healthcare professionals, leading to missed opportunities and delayed decision-making.
Solution:
Allied Biztech devised a tailored solution to address the client’s challenges effectively:
- Cross-Platform Mobile App Development: The development team crafted a cutting-edge Android-based SFA app that could function seamlessly on not only Android devices but also Nokia and Blackberry smartphones. This ensured that the client’s field representatives could leverage the app regardless of their device preferences, boosting user adoption.
- Real-Time Integration with Web-Based SFA Software: The mobile app was intelligently integrated with the existing web-based SFA software used by the client. This integration facilitated real-time data syncing, ensuring that field representatives had access to up-to-date inventory, product information, and customer data, empowering them to make informed decisions during their interactions.
Benefits:
The collaborative effort between the client and Allied Biztech yielded several noteworthy benefits:
- Enhanced Inventory Management: With the mobile app and real-time integration, the client gained better control over inventory in local markets. They could track stock levels accurately and ensure timely replenishment, minimizing stockouts and overstock situations.
- Optimized Field Operations: The cross-platform mobile app revolutionized the way field representatives planned their visits. Armed with the app’s capabilities, representatives could strategize their visits more efficiently, targeting doctors and hospitals with higher precision.
Results and Key Performance Indicators (KPIs):
- Increased Adoption: Following the implementation of the SFA app, the company witnessed a significant increase in adoption rates. More than 110 field representatives now utilize the solution regularly for daily reporting and sample distribution.
- Improved Reporting Efficiency: The mobile app streamlined the reporting process, reducing administrative burdens on field representatives. This efficiency enhancement translated into increased productivity and allowed representatives to focus more on building client relationships.
- Better Customer Engagement: With instant access to vital product information, field representatives now engage healthcare professionals more effectively. They can provide accurate details, answer queries promptly, and present relevant samples, leading to improved customer satisfaction and brand loyalty.
Allied Biztech’s collaboration with the pharmaceutical client resulted in a successful Android SFA app and web-based integration, offering a seamless and efficient mobile reporting solution. By empowering field representatives with real-time information and optimizing their visit patterns, the client achieved better inventory management and enhanced customer engagement. The success of this project serves as a testament to Allied Biztech’s commitment to delivering value-driven solutions that cater to the unique needs of their clients in the ever-evolving technology landscape.
