<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
  <channel>
    <title>Allied BizTech — Blog</title>
    <link>https://alliedbiz.tech/blog</link>
    <atom:link href="https://alliedbiz.tech/blog/rss.xml" rel="self" type="application/rss+xml" />
    <description>Engineering, AI, and SaaS-rebuild perspectives from Allied BizTech — productized, fixed-price delivery, evidence-first writing.</description>
    <language>en</language>
    <lastBuildDate>Fri, 07 Aug 2026 02:35:57 GMT</lastBuildDate>
    <item>
      <title>SaaS renewals in H2 2026: what CFOs are actually cutting</title>
      <link>https://alliedbiz.tech/blog/saas-renewals-h2-2026-what-cfos-are-cutting</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/saas-renewals-h2-2026-what-cfos-are-cutting</guid>
      <pubDate>Sat, 04 Jul 2026 00:00:00 GMT</pubDate>
      <description>A pattern-match from 40+ H1 2026 renewal cycles: which SaaS lines are being cut, which are being renegotiated, and which are being rebuilt. Concrete numbers, not vibes.</description>
    </item>
    <item>
      <title>The 2026 legacy modernization inflection: why ColdFusion, .NET Framework, and Oracle Forms migrations finally make math sense</title>
      <link>https://alliedbiz.tech/blog/2026-legacy-modernization-inflection</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/2026-legacy-modernization-inflection</guid>
      <pubDate>Sat, 27 Jun 2026 00:00:00 GMT</pubDate>
      <description>Three forces met in H1 2026: AI-paired migration throughput, contractor scarcity crossing critical threshold, license inflation. The rebuild that was infeasible in 2022 is now the cheapest option in your budget.</description>
    </item>
    <item>
      <title>What Claude Opus 4.8 changed for internal build-vs-buy decisions</title>
      <link>https://alliedbiz.tech/blog/claude-opus-48-changed-build-vs-buy-math</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/claude-opus-48-changed-build-vs-buy-math</guid>
      <pubDate>Sun, 14 Jun 2026 00:00:00 GMT</pubDate>
      <description>Anthropic shipped Opus 4.8 in Q2. Three things now cheaper to build than buy that weren’t six months ago — and one that still isn’t.</description>
    </item>
    <item>
      <title>The AI Pilot Graveyard: Why 95% of Enterprise GenAI Stalls Before Production</title>
      <link>https://alliedbiz.tech/blog/ai-pilot-graveyard-95-percent-stalls</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/ai-pilot-graveyard-95-percent-stalls</guid>
      <pubDate>Thu, 28 May 2026 00:00:00 GMT</pubDate>
      <description>MIT says 95% of enterprise GenAI pilots never reach production. The 5% that do share three architectural choices made before the pilot started.</description>
    </item>
    <item>
      <title>Datadog Bill Shock: The Three Signals That Justify a Rebuild</title>
      <link>https://alliedbiz.tech/blog/datadog-bill-shock-when-to-rebuild</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/datadog-bill-shock-when-to-rebuild</guid>
      <pubDate>Wed, 20 May 2026 00:00:00 GMT</pubDate>
      <description>Most Datadog complaints aren't rebuild candidates. Three diagnostics separate the bills you fight from the bills you rebuild around.</description>
    </item>
    <item>
      <title>DPDP at T-minus 11 Months: The Indian B2B SaaS Compliance Checklist</title>
      <link>https://alliedbiz.tech/blog/dpdp-t-minus-11-months-saas-checklist</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/dpdp-t-minus-11-months-saas-checklist</guid>
      <pubDate>Fri, 15 May 2026 00:00:00 GMT</pubDate>
      <description>Eleven months to the May 13, 2027 DPDP enforcement window. A practical checklist for B2B SaaS leadership teams that haven't started, and a triage frame for ones that have.</description>
    </item>
    <item>
      <title>The Observability Cost Trap: Why Datadog Bills Spike When You Add LLM Workloads</title>
      <link>https://alliedbiz.tech/blog/observability-cost-trap-llm-workloads</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/observability-cost-trap-llm-workloads</guid>
      <pubDate>Thu, 14 May 2026 00:00:00 GMT</pubDate>
      <description>AI workloads generate 10–50× more telemetry per dollar of business value. Your Datadog contract didn't model that. Here's what to do.</description>
    </item>
    <item>
      <title>Salesforce at $1.2K/Seat/Month: The 90-Day Sunset Plan for Mid-Market</title>
      <link>https://alliedbiz.tech/blog/salesforce-sunset-90-day-plan</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/salesforce-sunset-90-day-plan</guid>
      <pubDate>Fri, 08 May 2026 00:00:00 GMT</pubDate>
      <description>When the CFO asks the Salesforce question — and they will, at the next renewal — here's the 90-day plan we run with mid-market clients.</description>
    </item>
    <item>
      <title>Harvey AI alternatives: when DIY beats enterprise legal AI</title>
      <link>https://alliedbiz.tech/blog/harvey-ai-alternatives-diy-vs-enterprise</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/harvey-ai-alternatives-diy-vs-enterprise</guid>
      <pubDate>Tue, 05 May 2026 00:00:00 GMT</pubDate>
      <description>A practical comparison of Harvey AI vs a custom legal-AI rebuild, with the math behind the decision.</description>
    </item>
    <item>
      <title>The Real Reason Your Salesforce Renewal Was 22% Higher (and What to Do This Cycle)</title>
      <link>https://alliedbiz.tech/blog/salesforce-renewal-22-percent-higher</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/salesforce-renewal-22-percent-higher</guid>
      <pubDate>Fri, 01 May 2026 00:00:00 GMT</pubDate>
      <description>The 22% uplift isn't a market move. It's structural. Three procurement plays that work, ranked by leverage.</description>
    </item>
    <item>
      <title>Founder's Guide: How to Hire an MVP Agency Without Getting Burned</title>
      <link>https://alliedbiz.tech/blog/founder-mvp-agency-without-getting-burned</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/founder-mvp-agency-without-getting-burned</guid>
      <pubDate>Thu, 30 Apr 2026 00:00:00 GMT</pubDate>
      <description>Half of first-time founders we talk to have been burned by a previous MVP build. The pattern is consistent. So is the fix.</description>
    </item>
    <item>
      <title>UAE digital transformation: where to start</title>
      <link>https://alliedbiz.tech/blog/uae-digital-transformation-where-to-start</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/uae-digital-transformation-where-to-start</guid>
      <pubDate>Wed, 29 Apr 2026 00:00:00 GMT</pubDate>
      <description>UAE buyers want speed, not slideware. The opening engagement that consistently gets traction.</description>
    </item>
    <item>
      <title>HIPAA Software in 2026: What It Costs to Build It Right (and What Cutting Corners Costs)</title>
      <link>https://alliedbiz.tech/blog/hipaa-software-2026-what-it-costs-to-build-it-right</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/hipaa-software-2026-what-it-costs-to-build-it-right</guid>
      <pubDate>Wed, 22 Apr 2026 00:00:00 GMT</pubDate>
      <description>Average US healthcare breach cost in 2025: $10.22M. HIPAA-compliant MVPs cost $30K–$100K to build right. The math is unambiguous.</description>
    </item>
    <item>
      <title>AI agents in regulated industries: HIPAA / MAS / DPDP guardrails</title>
      <link>https://alliedbiz.tech/blog/ai-agents-regulated-industries-guardrails</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/ai-agents-regulated-industries-guardrails</guid>
      <pubDate>Thu, 16 Apr 2026 00:00:00 GMT</pubDate>
      <description>Practical guardrails for shipping AI agents into HIPAA, MAS, DPDP, and FCA-regulated workflows.</description>
    </item>
    <item>
      <title>Build vs Buy for AI-Capable Internal Tools: A 2026 Decision Framework</title>
      <link>https://alliedbiz.tech/blog/build-vs-buy-ai-internal-tools-2026</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/build-vs-buy-ai-internal-tools-2026</guid>
      <pubDate>Wed, 15 Apr 2026 00:00:00 GMT</pubDate>
      <description>The AI-capable internal tooling space tripled in 2025. Most of those tools are wrong for most companies. Three diagnostics that change the answer.</description>
    </item>
    <item>
      <title>Why Your AI Cost Per Query Doubled This Quarter (and What It Means for Your Roadmap)</title>
      <link>https://alliedbiz.tech/blog/ai-cost-per-query-doubled-roadmap-impact</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/ai-cost-per-query-doubled-roadmap-impact</guid>
      <pubDate>Wed, 08 Apr 2026 00:00:00 GMT</pubDate>
      <description>AI cost per query is volatile. The roadmap that works in 2026 treats model selection as a separate concern from product design.</description>
    </item>
    <item>
      <title>US enterprise procurement: what mid-market sellers miss</title>
      <link>https://alliedbiz.tech/blog/us-enterprise-procurement-mid-market</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/us-enterprise-procurement-mid-market</guid>
      <pubDate>Thu, 02 Apr 2026 00:00:00 GMT</pubDate>
      <description>The five questions in every US enterprise procurement playbook that mid-market vendors fail.</description>
    </item>
    <item>
      <title>New Zealand SaaS: market entry from the APAC playbook</title>
      <link>https://alliedbiz.tech/blog/new-zealand-saas-market-entry-apac</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/new-zealand-saas-market-entry-apac</guid>
      <pubDate>Thu, 26 Mar 2026 00:00:00 GMT</pubDate>
      <description>How NZ SaaS companies use APAC as the proving ground before US market entry.</description>
    </item>
    <item>
      <title>B2B SaaS scaling: $1M to $10M ARR engineering choices</title>
      <link>https://alliedbiz.tech/blog/b2b-saas-1m-to-10m-arr-engineering</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/b2b-saas-1m-to-10m-arr-engineering</guid>
      <pubDate>Thu, 19 Mar 2026 00:00:00 GMT</pubDate>
      <description>The architecture choices that separate companies that ship the next 9× from companies that stall.</description>
    </item>
    <item>
      <title>Stack rationalisation: an executive brief</title>
      <link>https://alliedbiz.tech/blog/stack-rationalisation-executive-brief</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/stack-rationalisation-executive-brief</guid>
      <pubDate>Thu, 05 Mar 2026 00:00:00 GMT</pubDate>
      <description>A short, board-ready brief on how to rationalise a sprawling SaaS stack without breaking workflows.</description>
    </item>
    <item>
      <title>Mobile-first MVPs: a fixed-price playbook</title>
      <link>https://alliedbiz.tech/blog/mobile-first-mvps-fixed-price-playbook</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/mobile-first-mvps-fixed-price-playbook</guid>
      <pubDate>Wed, 18 Feb 2026 00:00:00 GMT</pubDate>
      <description>How to ship a credible mobile-first MVP in 12 weeks at a fixed price you can defend to a board.</description>
    </item>
    <item>
      <title>Salesforce sunset: when to renegotiate vs rebuild</title>
      <link>https://alliedbiz.tech/blog/salesforce-sunset-renegotiate-or-rebuild</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/salesforce-sunset-renegotiate-or-rebuild</guid>
      <pubDate>Wed, 04 Feb 2026 00:00:00 GMT</pubDate>
      <description>A decision framework for when the Salesforce renewal conversation should become a rebuild conversation.</description>
    </item>
    <item>
      <title>Agent observability: instrumenting LLM workflows in production</title>
      <link>https://alliedbiz.tech/blog/agent-observability-llm-workflows</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/agent-observability-llm-workflows</guid>
      <pubDate>Wed, 21 Jan 2026 00:00:00 GMT</pubDate>
      <description>When an LLM is your workflow, traces, evals, and rollback are non-negotiable.</description>
    </item>
    <item>
      <title>AI Pod for non-AI organisations: a 12-week reset</title>
      <link>https://alliedbiz.tech/blog/ai-pod-for-non-ai-organisations</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/ai-pod-for-non-ai-organisations</guid>
      <pubDate>Fri, 09 Jan 2026 00:00:00 GMT</pubDate>
      <description>How traditional businesses get production AI without rebuilding the org chart.</description>
    </item>
    <item>
      <title>Healthcare HIPAA platforms: an architecture brief</title>
      <link>https://alliedbiz.tech/blog/healthcare-hipaa-platform-architecture</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/healthcare-hipaa-platform-architecture</guid>
      <pubDate>Mon, 22 Dec 2025 00:00:00 GMT</pubDate>
      <description>PHI segregation, audit logging, BAA-in-the-loop processors. A 2026 architecture brief.</description>
    </item>
    <item>
      <title>K-12 ed-tech: multi-tenant analytics that actually scales</title>
      <link>https://alliedbiz.tech/blog/k12-edtech-multitenant-analytics</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/k12-edtech-multitenant-analytics</guid>
      <pubDate>Mon, 15 Dec 2025 00:00:00 GMT</pubDate>
      <description>Per-district isolation, COPPA / FERPA / DPDP overlays, and the data model that survives Year 3.</description>
    </item>
    <item>
      <title>Designing Compliant Data Products: A Strategic Guide for Business Leaders</title>
      <link>https://alliedbiz.tech/blog/designing-compliant-data-products-a-strategic-guide-for-business-leaders</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/designing-compliant-data-products-a-strategic-guide-for-business-leaders</guid>
      <pubDate>Sat, 06 Dec 2025 00:00:00 GMT</pubDate>
      <description>Privacy-first design as competitive advantage — 20-40% conversion lift, higher exit multiples.</description>
    </item>
    <item>
      <title>ASX-aligned D2C brands: the compliance &amp; cost story</title>
      <link>https://alliedbiz.tech/blog/asx-aligned-d2c-brands-compliance-cost</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/asx-aligned-d2c-brands-compliance-cost</guid>
      <pubDate>Fri, 28 Nov 2025 00:00:00 GMT</pubDate>
      <description>Privacy Act 1988, Consumer Data Right, and the cost discipline ASX-listed D2C brands now operate under.</description>
    </item>
    <item>
      <title>DPDP 101: What Indian Businesses Must Know in 2026</title>
      <link>https://alliedbiz.tech/blog/dpdp-101-what-indian-businesses-must-know-in-2026</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/dpdp-101-what-indian-businesses-must-know-in-2026</guid>
      <pubDate>Thu, 20 Nov 2025 00:00:00 GMT</pubDate>
      <description>Comprehensive guide to India's DPDP Act — penalties, compliance principles, and a 90-day action plan.</description>
    </item>
    <item>
      <title>MAS-aligned fintech in Singapore: the architecture conversation</title>
      <link>https://alliedbiz.tech/blog/mas-aligned-fintech-singapore-architecture</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/mas-aligned-fintech-singapore-architecture</guid>
      <pubDate>Wed, 12 Nov 2025 00:00:00 GMT</pubDate>
      <description>Outsourcing guidelines, TRMG, and the architecture decisions a Singapore wealth-tech CTO must make.</description>
    </item>
    <item>
      <title>UK enterprise procurement after Brexit: what changed</title>
      <link>https://alliedbiz.tech/blog/uk-enterprise-procurement-after-brexit</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/uk-enterprise-procurement-after-brexit</guid>
      <pubDate>Wed, 05 Nov 2025 00:00:00 GMT</pubDate>
      <description>Data residency, GDPR-UK divergence, and the procurement questions UK enterprise buyers now ask.</description>
    </item>
    <item>
      <title>Sharing Data With Vendors Via APIs Under DPDP</title>
      <link>https://alliedbiz.tech/blog/sharing-data-with-vendors-via-apis-under-dpdp</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/sharing-data-with-vendors-via-apis-under-dpdp</guid>
      <pubDate>Fri, 17 Oct 2025 00:00:00 GMT</pubDate>
      <description>Defense-in-depth API security architecture for DPDP-compliant vendor integrations.</description>
    </item>
    <item>
      <title>Agents in production: when LLM workflows replace integrations</title>
      <link>https://alliedbiz.tech/blog/agents-in-production-replace-integrations</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/agents-in-production-replace-integrations</guid>
      <pubDate>Fri, 03 Oct 2025 00:00:00 GMT</pubDate>
      <description>When the integration cost exceeds the workflow value, agents become the cheaper option.</description>
    </item>
    <item>
      <title>FMCG D2C: the analytics rebuild that pays in 6 months</title>
      <link>https://alliedbiz.tech/blog/fmcg-d2c-analytics-rebuild-roi</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/fmcg-d2c-analytics-rebuild-roi</guid>
      <pubDate>Mon, 29 Sep 2025 00:00:00 GMT</pubDate>
      <description>Klaviyo + Mixpanel + Segment + Shopify Plus add up fast. The rebuild ROI is now under 12 months.</description>
    </item>
    <item>
      <title>Build vs buy in 2026: the new economics</title>
      <link>https://alliedbiz.tech/blog/build-vs-buy-2026</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/build-vs-buy-2026</guid>
      <pubDate>Tue, 23 Sep 2025 00:00:00 GMT</pubDate>
      <description>AI-paired delivery has changed the build-vs-buy math. Here's how to think about it now.</description>
    </item>
    <item>
      <title>Run a stack audit before you refactor anything</title>
      <link>https://alliedbiz.tech/blog/run-a-stack-audit-before-you-refactor</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/run-a-stack-audit-before-you-refactor</guid>
      <pubDate>Tue, 09 Sep 2025 00:00:00 GMT</pubDate>
      <description>Refactoring without an audit is treatment without diagnosis. The audit pays for itself.</description>
    </item>
    <item>
      <title>The hidden cost of stack sprawl: a Datadog rebuild walkthrough</title>
      <link>https://alliedbiz.tech/blog/datadog-rebuild-walkthrough</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/datadog-rebuild-walkthrough</guid>
      <pubDate>Fri, 29 Aug 2025 00:00:00 GMT</pubDate>
      <description>When observability tooling costs more than the systems it monitors, it's time to rebuild.</description>
    </item>
    <item>
      <title>Replacing Harvey AI: an AmLaw 200 case file</title>
      <link>https://alliedbiz.tech/blog/replacing-harvey-ai-amlaw-200-case</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/replacing-harvey-ai-amlaw-200-case</guid>
      <pubDate>Tue, 19 Aug 2025 00:00:00 GMT</pubDate>
      <description>$686K reclaimed in 11 weeks. Same workflow at &amp;lt;5% of the cost on direct AWS / Anthropic billing.</description>
    </item>
    <item>
      <title>Per-seat SaaS math is broken: when pricing stops scaling</title>
      <link>https://alliedbiz.tech/blog/per-seat-saas-math-is-broken</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/per-seat-saas-math-is-broken</guid>
      <pubDate>Tue, 05 Aug 2025 00:00:00 GMT</pubDate>
      <description>When you're paying $1.2K/seat/mo for a tool 15–25% of your team uses, the math has stopped working.</description>
    </item>
    <item>
      <title>AI Pod vs hiring an ML team: a CTO decision tree</title>
      <link>https://alliedbiz.tech/blog/ai-pod-vs-hiring-an-ml-team</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/ai-pod-vs-hiring-an-ml-team</guid>
      <pubDate>Tue, 22 Jul 2025 00:00:00 GMT</pubDate>
      <description>When to embed an AI Pod, when to hire FTEs, when to do both. A practical framework.</description>
    </item>
    <item>
      <title>How AI-paired delivery delivers 3–5× throughput on well-defined work</title>
      <link>https://alliedbiz.tech/blog/ai-paired-delivery-3-5x-throughput</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/ai-paired-delivery-3-5x-throughput</guid>
      <pubDate>Tue, 08 Jul 2025 00:00:00 GMT</pubDate>
      <description>Senior engineers paired with AI ship faster on well-scoped problems. Here's the pattern.</description>
    </item>
    <item>
      <title>Five outcome-bundled service lines: how we organise engineering work</title>
      <link>https://alliedbiz.tech/blog/five-outcome-bundled-service-lines</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/five-outcome-bundled-service-lines</guid>
      <pubDate>Mon, 30 Jun 2025 00:00:00 GMT</pubDate>
      <description>Build / Rebuild / AI Pod / Agents / Strategy. Each is a container, not a task list.</description>
    </item>
    <item>
      <title>Your code, your repo, your cloud — from day one</title>
      <link>https://alliedbiz.tech/blog/your-code-your-repo-your-cloud-from-day-one</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/your-code-your-repo-your-cloud-from-day-one</guid>
      <pubDate>Tue, 24 Jun 2025 00:00:00 GMT</pubDate>
      <description>IP ownership shouldn't be a hostage negotiation at the end of an engagement.</description>
    </item>
    <item>
      <title>When fixed-price beats time-and-materials</title>
      <link>https://alliedbiz.tech/blog/fixed-price-vs-time-and-materials</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/fixed-price-vs-time-and-materials</guid>
      <pubDate>Tue, 10 Jun 2025 00:00:00 GMT</pubDate>
      <description>T&amp;amp;M optimises for the vendor. Fixed-price aligns vendor and client around the same outcome.</description>
    </item>
    <item>
      <title>The productized engineering firm: an operating model</title>
      <link>https://alliedbiz.tech/blog/productized-engineering-firm-operating-model</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/productized-engineering-firm-operating-model</guid>
      <pubDate>Wed, 28 May 2025 00:00:00 GMT</pubDate>
      <description>Five outcome-bundled service lines. Fixed scope, fixed price, senior-engineer-led delivery.</description>
    </item>
    <item>
      <title>Why we don't sell hours anymore</title>
      <link>https://alliedbiz.tech/blog/why-we-dont-sell-hours-anymore</link>
      <guid isPermaLink="true">https://alliedbiz.tech/blog/why-we-dont-sell-hours-anymore</guid>
      <pubDate>Thu, 15 May 2025 00:00:00 GMT</pubDate>
      <description>Selling hours misaligns engineering and outcomes. Here's the operating model we use instead.</description>
    </item>
  </channel>
</rss>
