Industry: Ed-Tech
Overview
This case study highlights the successful launch of a new brand, encompassing comprehensive digital marketing strategies to drive brand awareness, lead generation, and online visibility. iapply is an Edtech platform for post-secondary international education opportunities. The AI-powered platform enables students to search, shortlist & apply online.
Challenges
Launching a new brand in a competitive market requires a multi-faceted approach to establish a strong brand identity, attract target audiences, and generate qualified leads.
Solution
To overcome these challenges, a comprehensive digital marketing strategy was implemented, including:
- Brand Development: Created a strong and consistent brand identity across all touchpoints, including logo, color palette, and messaging.
- Social Media Marketing: Developed engaging social media content and ran targeted ad campaigns to build a loyal following and increase brand visibility.
- SEO Strategy: Conducted thorough keyword research and implemented on-page and off-page SEO techniques to improve website rankings and organic traffic.
- Content Marketing: Developed a content calendar and created high-quality blog posts to establish the brand as an industry authority and generate valuable leads.
- Landing Page Optimization: Designed and developed high-converting landing pages tailored to specific marketing campaigns and target audiences.
- Lead Generation Campaigns: Executed successful lead generation campaigns through various channels, including email marketing and social media advertising.
Results
The integrated digital marketing strategy resulted in a highly successful brand launch and exceeded lead generation goals. Key achievements include:
- Increased Brand Awareness: Successfully established brand recognition and recall among the target audience.
- Strong Social Media Presence: Built a engaged community on social media platforms.
- Improved Website Rankings: Achieved higher search engine rankings for target keywords.
- High Conversion Rates: Optimized landing pages to deliver exceptional conversion rates.
- Qualified Lead Generation: Generated a substantial number of high-quality leads for the sales team.
