Published in: Case Studies

Enhancing Market Reach and Operational Flexibility for an Eco-Friendly Furniture Company through E-Commerce Development

Author Team Allied Biztech

Published on: January 11, 2011

The client, an eco-friendly furniture company, faced the challenge of adapting to fluctuating raw material costs while providing a seamless shopping experience for its international clientele. Their existing e-commerce store lacked the flexibility needed to adjust product prices and shipping costs for customers located in different regions, particularly in the USA and UK. Additionally, the client sought to integrate multiple payment processors, such as Google Checkout and Paypal, to cater to diverse customer preferences.

Challenge:

The primary challenge for Allied Biztech was to create a user-friendly and versatile e-commerce platform that accommodated the client’s needs. The platform should have the capability to adjust product prices based on varying raw material costs and manage shipping costs efficiently for local, national, and international customers. Moreover, the site needed to be tailored to suit the preferences of international customers from the USA and UK, fostering an enjoyable shopping experience.

Solution:

Allied Biztech, as a boutique technology partner, took a comprehensive approach to address the client’s challenges. Leveraging their expertise, the team designed and developed a robust e-commerce website, prioritizing simplicity and ease of use for international customers.

Key Features and Solutions Implemented:

1. Dynamic Pricing and Shipping: The e-commerce platform was integrated with dynamic pricing modules, enabling the client to adjust product prices based on fluctuating raw material costs effortlessly. Additionally, variable shipping costs were implemented to accommodate the specific shipping requirements of customers from different regions.
2. Multi-Payment Processor Integration: To cater to diverse customer preferences, Allied Biztech seamlessly integrated popular payment processors like Google Checkout and Paypal, enhancing the checkout process’s efficiency and convenience.
3. User-Centric Design: The website’s user interface was designed with a user-centric approach, making it intuitive and appealing for international customers, especially those from the USA and UK. The focus was on creating a seamless shopping experience that encouraged repeat visits and brand loyalty.
4. Online Marketing and Lead Conversion Optimization: Recognizing the importance of digital marketing, Allied Biztech also provided assistance to the client in developing effective online marketing strategies and optimizing lead conversion tactics. This support helped the client reach a wider audience and boost sales.

Benefits:

Through Allied Biztech’s solutions and expertise, the eco-friendly furniture company realized several significant benefits:

1. SEO-Optimized E-commerce Store: The website was built with search engine optimization in mind, resulting in improved visibility and higher rankings in relevant product searches.
2. Self-Moderated Control Panel: The e-commerce platform provided the client with complete control over adding, updating, and managing products and static pages independently, without requiring ongoing technical support from Allied Biztech.

Results:

The impact of Allied Biztech’s partnership was transformational for the eco-friendly furniture company:

1. Global Recognition: By expanding its online presence and creating a user-friendly international shopping experience, the client successfully transitioned from a local brand to a recognized name in relevant product searches on a global scale.
2. Increased Revenue and Customer Base: The optimized e-commerce store, combined with effective online marketing strategies, resulted in a substantial increase in sales and a broader customer base.
3. Enhanced Operational Efficiency: The integration of dynamic pricing and shipping modules streamlined the client’s operations, allowing them to adapt swiftly to changing market conditions.

Allied Biztech’s tailored e-commerce solution played a pivotal role in elevating the eco-friendly furniture company’s business. By delivering a user-friendly and versatile platform, the client achieved global recognition, increased revenue, and improved operational efficiency. The successful partnership between Allied Biztech and the client exemplifies the value that the boutique company brings to businesses seeking web and mobile projects or dedicated FTE resources.