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Law Firm Website Redesigned for SEO and Marketing Findability

Le Intelligensia, Chennai-based Law Firm

Le Intelligensia, a prominent law firm based in Chennai, recognized the need to enhance its online presence and improve marketing findability. They engaged with Allied Biztech, a leading boutique technology company specializing in web and mobile projects, to redesign their website for better search engine optimization (SEO) and increased marketing visibility. This case study highlights the key challenges faced by the law firm, the solutions provided by Allied Biztech, and the resulting improvements in essential Key Performance Indicators (KPIs) after the website redesign.

Client’s Challenges:

  1. Low Online Visibility: Le Intelligensia’s previous website had limited SEO capabilities, resulting in low organic search visibility and difficulty in attracting potential clients through search engines.
  2. Outdated Design and User Experience: The old website had an outdated design and suboptimal user experience, leading to high bounce rates and reduced engagement.
  3. Ineffective Marketing Reach: The lack of an efficient marketing strategy on the website hindered the firm’s ability to reach its target audience and promote its services effectively.

Solutions Provided by Allied Biztech:

  1. Comprehensive SEO Optimization: Allied Biztech conducted in-depth keyword research and implemented an effective SEO strategy. They optimized the website’s content, meta tags, and structure to improve its search engine rankings and organic traffic.
  2. Modern Website Redesign: A team of skilled designers and developers at Allied Biztech revamped the website’s design, ensuring it was visually appealing, user-friendly, and responsive across all devices.
  3. Enhanced Content Strategy: Allied Biztech collaborated with Le Intelligensia to create valuable and informative content, including legal insights, articles, and case studies. This content was strategically placed on the website to engage visitors and establish the law firm’s authority in the legal domain.
  4. Integrated Marketing Tools: The website was equipped with integrated marketing tools, such as lead capture forms, social media sharing buttons, and email subscription options, to enhance the firm’s marketing reach and lead generation capabilities.

Key KPIs Improved:

  1. Organic Website Traffic: After the website redesign and SEO optimization, Le Intelligensia witnessed a significant increase in organic website traffic. The targeted keywords helped the website rank higher on search engine results pages, attracting more potential clients to their site.
  2. Reduced Bounce Rate: The user-friendly and visually appealing website design contributed to a considerable reduction in bounce rate. Visitors were more engaged with the content and stayed longer on the website, exploring the firm’s services and expertise.
  3. Lead Generation: With the implementation of lead capture forms and improved content strategy, the law firm experienced an upsurge in qualified leads. The integrated marketing tools facilitated better lead tracking and follow-up.
  4. Enhanced Conversion Rate: The combination of improved SEO, website design, and content strategy resulted in a higher conversion rate for Le Intelligensia. More visitors were converting into potential clients by reaching out for legal services.

Through Allied Biztech’s expertise in website design, SEO optimization, and integrated marketing strategies, Le Intelligensia’s website transformed into a powerful tool for attracting potential clients and increasing brand visibility. The successful collaboration with Allied Biztech resulted in improved KPIs, including increased organic traffic, reduced bounce rate, higher lead generation, and enhanced conversion rates. By focusing on delivering value and expertise, Allied Biztech enabled Le Intelligensia to strengthen its online presence and thrive in the competitive legal market.