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Web Identity design for Indian Medical Association(IMA), NAAM

Client Background: The Indian Medical Association (IMA) NAAM is a prestigious voluntary organization, serving as a branch of IMA Tamilnadu. With a noble mission of promoting medical advancements and providing support to medical professionals, IMA NAAM sought to strengthen its web identity to better connect with its members and the broader healthcare community.

Challenges Faced: Before engaging Allied Biztech, IMA NAAM encountered several challenges with their existing web presence. The outdated website lacked modern design elements, user-friendly navigation, and essential functionalities. Additionally, the absence of a dedicated member portal limited communication and engagement opportunities for its doctors.

Our Solution: Understanding the critical importance of a strong web identity in today’s digital landscape, Allied Biztech embarked on a comprehensive project to revamp IMA NAAM’s online presence. Our approach focused on delivering value through enhanced user experience, seamless navigation, and cutting-edge functionalities.

  1. Responsive and Intuitive Website Design: Our team of expert web designers crafted a visually appealing and responsive website, tailored to the unique needs of IMA NAAM. The new design offered a modern and professional outlook, creating an inviting online atmosphere for visitors.
  2. User-Friendly Navigation: We implemented intuitive navigation features, simplifying the website browsing experience for members, healthcare professionals, and other visitors. This ensured quick access to essential information and services.
  3. Member Portal Development: Understanding the significance of member engagement, we commenced the development of a secure member portal. The portal was designed to facilitate seamless communication, resource sharing, and collaboration among all doctors associated with IMA NAAM.
  4. Customized Functionality Integration: To empower IMA NAAM with enhanced capabilities, we integrated custom functionalities into the website and member portal. These features included event management, document sharing, discussion forums, and personalized member profiles.
  5. Mobile Optimization: Recognizing the increasing use of mobile devices, we ensured that the website and member portal were fully optimized for seamless access across various devices.

Key KPIs Improved: The project’s success was evident through the remarkable improvements in key performance indicators (KPIs) for IMA NAAM:

  1. Member Engagement: The implementation of the member portal led to a significant increase in member engagement. Doctors actively utilized the portal to collaborate, share knowledge, and access important resources.
  2. User Retention: With the introduction of a user-friendly and visually appealing website, the bounce rate reduced, indicating improved user retention and interest.
  3. Website Traffic: The revamped web identity attracted a higher volume of traffic, resulting in increased visibility and interest in IMA NAAM’s activities and initiatives.
  4. Event Participation: The streamlined event management system facilitated better event planning and coordination, leading to increased participation from members and the healthcare community.
  5. Brand Perception: The modernized web presence positively impacted IMA NAAM’s brand perception, portraying them as a technologically adept and forward-thinking organization.


Through the collaboration with Allied Biztech, the Indian Medical Association (IMA) NAAM successfully transformed its web identity, reinforcing its position as a reputable and inclusive organization. The improved user experience, enhanced functionalities, and member portal played a crucial role in fostering better communication, engagement, and knowledge-sharing among doctors and the wider healthcare community.

At Allied Biztech, we are committed to delivering tangible value to our clients, tailoring solutions that elevate their business and create meaningful connections with their target audience. If your company is seeking similar results in web and mobile projects or dedicated FTE resources, we look forward to exploring how we can support your unique requirements.