Think Big Creatives is a renowned creative design firm based in Chennai, India, with a specialization in logo and graphics design. As a prominent player in the industry, they had an impressive portfolio of static Photoshop (PSD) designs. However, they recognized the need to evolve and expand their online presence to reach a wider audience and showcase their work dynamically.
Allied Biztech’s Solution
Allied Biztech, a boutique web and mobile development company, collaborated with Think Big Creatives to provide a comprehensive solution. Understanding the importance of delivering a vibrant and interactive website, the team at Allied Biztech embarked on the following key aspects:
- Interactive HTML5 Development: Allied Biztech employed cutting-edge HTML5 technologies to transform Think Big Creatives’ static PSD designs into an engaging and interactive website. By doing so, they ensured an optimal user experience and seamless navigation for visitors, encouraging longer dwell times on the website.
- Vibrant User Interface (UI): Recognizing the significance of aesthetics in the creative design industry, Allied Biztech crafted a vibrant UI that perfectly complemented Think Big Creatives’ artistic work. This visually appealing UI enhanced brand perception and left a lasting impression on visitors, driving better brand engagement.
- Self-Managed Portfolio: To empower Think Big Creatives with greater control over their online presence, Allied Biztech developed a fully self-managed portfolio. This user-friendly feature allowed Think Big Creatives to update their latest projects, add new designs, and showcase their evolving portfolio effortlessly, without any reliance on technical support.
Key KPIs Improved
The collaborative effort between Think Big Creatives and Allied Biztech led to several notable improvements, as measured by key performance indicators (KPIs):
- User Engagement Metrics: With the transformation from static designs to interactive HTML5, Think Big Creatives experienced a substantial increase in user engagement metrics. Metrics like average time on site, pages per session, and bounce rate all demonstrated significant improvement, indicating that visitors were more engaged with the vibrant website and its compelling content.
- Increased Website Traffic: The revamped website, backed by a captivating UI and improved user experience, attracted a higher volume of website traffic. This increase in organic traffic was a testament to the enhanced visibility and appeal of Think Big Creatives’ online presence.
- Portfolio Updates: The implementation of the self-managed portfolio feature proved highly beneficial for Think Big Creatives. They were able to showcase their latest designs promptly, keeping their portfolio up-to-date and appealing to potential clients, resulting in a stronger impression of their capabilities.
- Lead Generation and Conversion: The engaging and visually striking website played a crucial role in lead generation and conversion rates. With a seamless user experience and clear calls-to-action, Allied Biztech’s solution contributed to a higher rate of converting website visitors into potential clients for Think Big Creatives.
- Brand Perception: The new website design and interactive elements positively influenced Think Big Creatives’ brand perception. The dynamic and creative representation of their work conveyed professionalism and innovation, positioning them as a leading player in the creative design industry.
Through Allied Biztech’s innovative solutions, Think Big Creatives experienced significant improvements in key performance indicators, leading to enhanced brand visibility, increased user engagement, and improved lead generation. The successful collaboration between Think Big Creatives and Allied Biztech resulted in a standout online presence, reflecting Think Big Creatives’ artistic excellence and setting them apart in the competitive market.
