A 1-week productized discovery sprint that answers the question your future self will wish you had asked: is the problem real, is the unit economics defensible, is there a wedge no incumbent owns. You walk away with a board-grade memo + a build-or-not recommendation. If the answer is build, the $8K credits against your chosen Build bundle SOW.
That's the problem. A first-time founder walks in with an idea, the agency writes a SOW for that idea, and 12 weeks later there's a perfect MVP that nobody buys. The founder lost $50K and 3 months not because the build was bad, but because the premise was never tested.
Allied BizTech's Build line ships fixed-price products in 2–12 weeks. That's the right shape if the founder has already validated demand. If they haven't, building is the wrong move — and a real partner says so.
Build Foundation is the discipline that makes the rest of Build honest. It's the FORGE method's Frame gate, properly productized for new-product engagements: 1 week, $8K, written memo, build-or-not recommendation. If the answer is “build,” the $8K credits against the bundle SOW. If the answer is “not yet,” you walk away with a memo that just saved you $50K+.
Same format as a Strategy engagement, sized for a single product decision. Concise, honest, defensible to investors and co-founders.
5–10 user interviews, synthesised into a sharpened problem definition with confidence rating.
3 closest competitors mapped: their wedge, their margin, where they don't win, and where you can.
CAC / LTV / margin assumptions stress-tested against benchmarks; fail-fast thresholds defined.
What to build vs. what to defer. The 20% of features that prove 80% of the hypothesis.
Confidence-weighted call: build now / validate further / pivot / don't build. With the rationale on paper.
No discovery-call drag. No "we'll figure out scope as we go." A productized week that ships on Friday.
If the recommendation is "build now" and you commit to a Build bundle within 30 days, the $8K credits 1:1 against that SOW. If the answer is "validate further", "pivot", or "don't build", you walk away with a memo that saved you $50K+ and a few months. Either outcome is a win.
We’d rather lose $50K of build revenue than ship a product to a founder who shouldn’t be building yet. The relationship that comes from telling someone “not yet” outlives the one that comes from cashing the cheque.
Build Foundation is for the case where the business hypothesis isn’t yet stress-tested. If you’ve already done the validation work — whether at a previous startup, with a prior research engagement, or with your own customer-development sprint — you don’t need us to repeat it. Skip B-00 and go straight to one of the 5 productized Build bundles.
Indicators you’re ready to skip B-00 and book a bundle directly:
A 30-min scoping call so we can pre-stage the 5–10 user interviews. The week starts the next Monday. Memo on your inbox by Friday end-of-day.
Book Build Foundation →