Should you build it at all? A 1-week answer.
A 1-week productized discovery sprint that answers the question your future self will wish you had asked: is the problem real, is the unit economics defensible, is there a wedge no incumbent owns. You walk away with a board-grade memo + a build-or-not recommendation. If the answer is build, the $8K credits against your chosen Build bundle SOW.
Most agencies will build whatever you ask for.
That's the problem. A first-time founder walks in with an idea, the agency writes a SOW for that idea, and 12 weeks later there's a perfect MVP that nobody buys. The founder lost $50K and 3 months not because the build was bad, but because the premise was never tested.
Allied BizTech's Build line ships fixed-price products in 2–12 weeks. That's the right shape if the founder has already validated demand. If they haven't, building is the wrong move — and a real partner says so.
Build Foundation is the discipline that makes the rest of Build honest. It's the FORGE method's Frame gate, properly productized for new-product engagements: 1 week, $8K, written memo, build-or-not recommendation. If the answer is “build,” the $8K credits against the bundle SOW. If the answer is “not yet,” you walk away with a memo that just saved you $50K+.
A board-grade memo. Five sections.
Same format as a Strategy engagement, sized for a single product decision. Concise, honest, defensible to investors and co-founders.
5–10 user interviews, synthesised into a sharpened problem definition with confidence rating.
3 closest competitors mapped: their wedge, their margin, where they don't win, and where you can.
CAC / LTV / margin assumptions stress-tested against benchmarks; fail-fast thresholds defined.
What to build vs. what to defer. The 20% of features that prove 80% of the hypothesis.
Confidence-weighted call: build now / validate further / pivot / don't build. With the rationale on paper.
The week, day by day.
No discovery-call drag. No "we'll figure out scope as we go." A productized week that ships on Friday.
$8K. Credits against the Build bundle. Or it doesn’t.
If the recommendation is "build now" and you commit to a Build bundle within 30 days, the $8K credits 1:1 against that SOW. If the answer is "validate further", "pivot", or "don't build", you walk away with a memo that saved you $50K+ and a few months. Either outcome is a win.
We’d rather lose $50K of build revenue than ship a product to a founder who shouldn’t be building yet. The relationship that comes from telling someone “not yet” outlives the one that comes from cashing the cheque.
Already validated? Go straight to a bundle.
Build Foundation is for the case where the business hypothesis isn’t yet stress-tested. If you’ve already done the validation work — whether at a previous startup, with a prior research engagement, or with your own customer-development sprint — you don’t need us to repeat it. Skip B-00 and go straight to one of the 5 productized Build bundles.
Indicators you’re ready to skip B-00 and book a bundle directly:
- ✓ You can name the top 3 problems your users have today, and which one your product solves first.
- ✓ You have a prior PRD, customer-interview synthesis, or written competitive landscape.
- ✓ You have a paying-customer pipeline (waitlist, LOIs, prior purchases of an alternative).
- ✓ Your unit economics work on the back of an envelope — CAC, LTV, gross margin all defensible.
Book Build Foundation. Get a memo on Friday.
A 30-min scoping call so we can pre-stage the 5–10 user interviews. The week starts the next Monday. Memo on your inbox by Friday end-of-day.
Book Build Foundation →