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We don’t rebuild Datadog.
We rebuild your usage of it.

Datadog is a $50B product with hundreds of features. Salesforce is two decades of multi-cloud + AppExchange. Workday is HRIS + payroll + finance + procurement + planning. Nobody can rebuild those for $22K. We don’t try. What we rebuild is the 15–25% you actually use — the slice on your renewal invoice that’s costing you per-seat / per-host / per-MTU even though you only touch a fifth of the product. That math works. The other math doesn’t.

Book a 30-min stack review → See the rule of 20 ↓

SHEET · SCOPE · HONEST METHODOLOGY

“Per-seat pricing taxes the whole product, even when you use a fifth of it. We rebuild that fifth.”

Typical usage rebuilt15–25%

Discovery before quoting30 min

Audit fee$0

Engagements declined per yr~1 in 4

READ THE METHODOLOGY ↓

The 20% rule

Why your renewal invoice doesn’t match your usage.

SaaS pricing models are built around the median enterprise customer — not you. When Datadog charges per host, the price assumes you’re using APM + logs + metrics + RUM + synthetics + SIEM + DB monitoring + cloud cost + CI visibility + security monitoring. The median enterprise touches maybe 40% of that. The median mid-market customer touches 15–25%.

Same for Salesforce: Sales Cloud + Service Cloud + Marketing Cloud + AppExchange ecosystem of 5,000 apps. Your team uses contacts, accounts, opportunities, three workflows, four reports.

Same for Workday: HRIS + payroll + finance + procurement + planning. You use HRIS + onboarding + leave + maybe time-tracking.

Same for Klaviyo: email + SMS + push + reviews + product feeds + 1,000 integrations. You use email automation + four segments + two popups.

The wrapper margin lives in the gap. The vendor charges you for the whole product because the pricing model can’t (and shouldn’t) ask you to declare your usage. So you pay 4–5× what the underlying infrastructure actually costs — even though you’re using a fifth of the product.

That’s the gap our rebuild closes. Not the whole product. The slice you actually pay for and use.

UNIVERSAL SCOPE CONTRACT · APPLIES TO EVERY UPSTREAM REBUILD

Each detail page (Klaviyo, Datadog, Salesforce, Workday, Harvey, etc.) carries a tool-specific version of this list. Below is the universal frame.

WHAT WE REBUILD · THE 15–25%

Dashboards your team opens daily — not the 30 you set up once
Alerts that page on-call — the ~5 that matter, not the 50 nobody reads
Integrations already wired up — Slack, PagerDuty, GitHub, your CRM, your billing
Reports leadership relies on — the weekly / monthly cadence ones
Workflows you’ve customised — the place vendor lock-in usually lives
The 2–3 user roles that matter — admin / analyst / viewer; not the 12 the SaaS supports

WHAT WE DON’T REBUILD · THE 75–85%

Features another niche product does better — we’ll point you at it (Sentry for errors, Checkly for synthetics, Vantage for cost, etc.)
Edge-case enterprise modules — SIEM, advanced compliance, regulated workflows that need the vendor’s certifications
AppExchange-style ecosystems — we can’t replicate Salesforce’s 5,000-app marketplace
Years of vendor-built ML / heuristics — tuned across millions of clients; we tune ours on yours alone
The 30 features your team has never opened — and never will

The 30-min stack review

Free, no obligation. No quote without it.

We don’t quote a rebuild without first mapping your actual usage. The first 30-min call covers four things:

01 Your top 6 SaaS lines. Renewal dates, annual spend, contract type. We pull the math from your existing invoices — you don’t need to prep anything.
02 Your actual usage of each. What dashboards your team opens. What alerts page on-call. What integrations are wired up. What reports leadership reads. We map the slice you actually use.
03 The rebuild math. Per-tool: what we’d rebuild, what infrastructure it’d run on (your AWS / Anthropic / Stripe accounts), Y1 cost, payback window.
04 A 1-page CFO memo. Within 24 hours. Lists which rebuilds pay back, which don’t, and why. You can take the memo to your finance team without us in the room. Most clients use it as the basis for their internal decision — whether or not they engage us.

Book the free 30-min review →

Sometimes the answer is no

We turn down ~1 in 4 inbound rebuilds. Honestly.

Not every SaaS spend is a rebuild candidate. Here are the patterns where we tell clients to stay on the SaaS — usually in the first 30-min call, before any quote happens:

YOU’RE BELOW THE PAYBACK FLOOR

If your annual spend on the tool is under ~$30K and your usage isn’t growing, the rebuild won’t pay back inside 18 months. Stay on the SaaS — we’ll tell you straight.

YOU’RE USING THE DEEP END

If your usage genuinely covers 60%+ of the SaaS’s surface area — rare but real for sophisticated teams — the rebuild scope is too big to be productized. Stay on the SaaS or look at enterprise-direct contracting.

YOU NEED VENDOR-BACKED SLAs

Some workloads (regulated billing, FedRAMP-grade isolation, telco-grade uptime) need the SaaS’s contractual SLA + insurance + 24/7 support team. We can’t replicate that for $22K. Stay on the SaaS.

RENEWAL IS < 60 DAYS OUT

A rebuild ships in 4–14 weeks. If your renewal is sooner, the math says renew for one cycle and rebuild for the cycle after. We’ll help you negotiate the bridge renewal.

WHY THIS DISCIPLINE EXISTS

We charge fixed-price. If we quote a rebuild that doesn’t pay back, we still ship it — but the client is unhappy at year 2 and tells everyone. The 1-in-4 turn-down rate is how we keep the productized model honest. Saying “no” up front protects both sides.

Want the math on your stack?

A 30-min call. We map your top 6 SaaS lines, your actual usage of each, and which (if any) are rebuild candidates. You walk away with a 1-page CFO memo within 24 hours. Free, no obligation.

Book the free stack review →