HubSpot Marketing Hub at 100K contacts
is $51K/yr.
HubSpot Pro and Enterprise charge per contact, then again for ad attribution, then again for advanced workflows, then again for custom objects. Above 50K contacts the contract becomes its own line item. The underlying capabilities — email, CRM, workflow engine, landing pages — are commodity. We rebuild what your team uses on direct billing. Email infra on AWS SES, CRM in your Postgres, workflows in your code.
HubSpot Marketing Hub Pro · 50K contacts
Math compounds with contact growth: at 200K contacts on Pro, Y1 reclaim crosses $80K. At 100K on Enterprise, $110K+.
HubSpot's "marketing contact" tier is the line item that compounds.
HubSpot Marketing Hub charges based on Marketing Contacts, contract minimums, and tier upgrades unlocking specific features. Each axis scales with your growth. Direct billing has no contact tax — your AWS bill scales with sends, not stored leads.
HubSpot list prices May 2026, Marketing Hub only. Direct numbers based on AWS SES + Postgres on RDS / Supabase + custom workflow engine + a $24K Allied rebuild amortised. Marketing Hub bundle pricing assumes you don't also pay for Sales Hub Pro/Enterprise (those would be a separate engagement).
Three layers. All commodity primitives.
Email + CRM + workflows + landing pages as one unified marketing app. Sharing Postgres data, sharing analytics, sharing auth. Salesforce-compatible if you have it; standalone CRM if you don't.
- Email campaign + nurture flow editor
- Landing page + form builder
- Workflow visual editor (if-this-then-that)
- Contact + company segmentation
- Lead scoring + lifecycle stages
- Analytics dashboard
- Contacts + companies + deals tables
- Custom objects + fields
- Activity timeline (emails, page views, form submits)
- Salesforce sync (if you use SFDC)
- Stripe / billing integration
- Attribution layer (UTM + first/last touch)
- AWS SES — bulk email · ~$0.10 / 1K
- Postmark — transactional
- Postgres on RDS / Supabase
- Cloudflare Workers — landing page hosting
- S3 — file uploads + assets
We rebuild the 14 features your marketing team uses.
HubSpot Marketing Hub ships 200+ features. Most growth teams use ~14 daily. We rebuild those, drop the long tail (most of which exists to justify HubSpot's enterprise pricing), and add things HubSpot's contact tax actively penalises.
Fixed price. Sized by team and contact list.
One number, one ship date. Sized by team count, contact list size, and Salesforce integration depth.
From $24,000 — fixed
- Marketing app — campaigns, nurture flows, segmentation, scoring
- Workflow automation engine — if/then, delays, webhooks, branching
- Landing page + form builder — drag-drop, A/B test, personalisation
- Postgres-backed CRM — contacts, companies, deals, custom objects
- Salesforce sync (if you use SFDC) — bidirectional, real-time
- AWS SES + Postmark on your direct accounts
- Migration of HubSpot contacts + workflows + lists + emails + landing pages
- Code in your GitHub from day one
- 2-week pilot with 1 nurture flow before full cutover
24-hour quote turnaround · NDA on request
Why we don't recommend the obvious switches.
"HubSpot alternative" results: Marketo, ActiveCampaign, Pardot, Customer.io, Brevo, Sendinblue. Same wrapper-margin model with different price curves and feature mixes.
"What about…"
What about my Salesforce integration?▾
How long does the migration take?▾
What about deliverability?▾
What about ad attribution (Google Ads, Meta, LinkedIn)?▾
How do my marketers learn the new tool?▾
Who owns the code + data?▾
Why this number works: AI-paired senior engineers raise the floor on quality + consistency · 250+ products shipped · direct vendor billing — you keep the wrapper margin. → The full method
SCOPE · WHAT WE REBUILD vs WHAT WE DON’T · HUBSPOT MARKETING
We don’t rebuild HubSpot Marketing. We rebuild your usage of it — the 15–25% you’re paying for and actually using, on direct billing. Read the universal methodology →
- Email marketing — automation workflows + one-off broadcasts on AWS SES + Postmark direct, with deliverability dashboard
- Landing pages + forms — your existing forms and lead-capture pages, rebuilt on Next.js with custom analytics
- Rule-based lead scoring — your existing scoring rules (form-fill, page-view, time-on-site, content downloads, account-fit) computed in your data warehouse
- Marketing-CRM bidirectional sync — webhook + API integration to your CRM (Salesforce, Pipedrive, custom Postgres), with field-level mapping preserved
- Reporting dashboards — funnel, source attribution, campaign performance (the ~10 reports leadership reads, rebuilt in Metabase or custom UI)
- Pop-ups + on-site engagement — basic lead-capture popups + simple chatbot routing (rule-based, not ML)
- HubSpot CMS / website builder — different product category. Our pick: keep your site on Webflow / WordPress / custom Next.js (we can build that under our Build line if you need a fresh marketing site)
- Predictive lead scoring (Einstein-style ML) — HubSpot’s "Operations Hub" + ML scoring. We rebuild rule-based scoring only. For ML, our pick: MadKudu or in-house data team
- Sales Hub + Service Hub — separate HubSpot products. For sales, our pick: Salesforce Sales Cloud alternative; for support, Zendesk alternative
- HubSpot SEO suite — different product category. Our pick: keep on Ahrefs, Semrush, or Surfer SEO
- Conversation intelligence / call recording — different product. Our pick: Gong alternative for sales-call intelligence
Not a rebuild case? We still help. Free 30-min advisory call to evaluate any of the alternatives above — we use them all in our practice and have no resale relationships, just opinions earned from the work. Book a call →
Stop the contact tax. Own your marketing stack.
From $24,000 fixed. 5–7 weeks to ship. Code in your GitHub. AWS SES + Postgres in your AWS. Salesforce-compatible. No deck-pitch — send your current HubSpot Marketing tier + contact count, we send a quote in 24 hours.
15+ years · ISO 9001:2015 · 250+ shipped · MSA · SOW · DPA ready · refundable against any larger Upstream engagement.