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Digital Transformation for a Leading US Design and Equipment Company


Our client, an esteemed Design and Equipment Company in the US, has grown exponentially from a modest regional provider to a well-regarded global supplier in the food service industry, boasting twenty offices nationwide.


The company grappled with an outdated website which not only had sparse content but was also challenging to manage. To effectively improve their brand positioning and visibility on a global scale, they required an attractive, user-friendly website optimized for SEO. A key objective was to elevate their lead generation through compelling “calls-to-action.”


Our team at Allied Biztech rose to the occasion, providing a comprehensive solution. We developed a new website focusing on their core areas: design, engineering services, and food service equipment. The site was enhanced with an array of features including visually striking image and project galleries, informative product videos, and a resource center offering key insights into the food service industry. To ensure flexibility and continuous relevance, we devised adjustable content for regular promotion updates and showcasing featured vendors. Multiple “calls-to-action” were embedded throughout the site for maximum effectiveness.


Our dedicated efforts bore fruit, culminating in impressive Key Performance Indicators (KPIs). The revamped website achieved Google’s first page search ranking for 15 keyword phrases, an impressive leap from its former seventh-page status. Moreover, 12 keywords secured a top 5 ranking. This optimized visibility contributed to a substantial business boost, with the company experiencing a 39% increase in business volume.

At Allied Biztech, we are proud to have supported our client’s digital transformation journey, underlining our commitment to delivering high-impact, value-driven solutions for businesses seeking to excel in the digital space.