Skip links – Empowering E-commerce Marketplace Startup to Conquer Global Markets

Client Background is an American e-commerce marketplace specializing in the buying and selling of handmade or vintage items, art, and supplies. As a rapidly growing startup, they needed a reliable outsourcing partner to handle the entire product development life-cycle.

The Challenge

As an outsourced software product development company, Allied Biztech faced the challenge of conceptualizing, designing, programming, and testing the e-commerce marketplace platform, The client’s requirements were complex and demanded a high level of expertise to ensure a successful launch and seamless operation.

Our Value-Driven Solution

At Allied Biztech, we recognized the criticality of this project and implemented an end-to-end solution with a focus on delivering tangible value to our client. Here are the key steps we took:

  1. Agile Project Management Methodology: We adopted Agile principles, ensuring flexibility, adaptability, and continuous collaboration with our client throughout the development process. This allowed us to respond effectively to changing requirements and prioritize tasks accordingly.
  2. Dedicated and Specialized Teams: To ensure utmost efficiency and expertise, we assembled small teams, each with a specific focus, responsible for prototyping, system design, database design, UI/UX design, programming, payment integration, and web marketing. This approach allowed us to achieve a higher level of specialization and attention to detail in each area.
  3. Comprehensive Testing Process: We emphasized the importance of rigorous testing throughout the development life-cycle. Our in-house unit testing and internal QA testing procedures helped identify and address issues early on. Additionally, we engaged an independent testing team in America to validate the platform further, ensuring the highest level of quality and reliability.

Key KPIs and Results

The collaboration with led to several remarkable improvements and achievements, as follows:

  1. Market Expansion: Our diligent efforts facilitated the successful launch of in the SAARC countries, as well as the American and European markets. This expansion aligned with the client’s strategic vision for international growth and market reach.
  2. Best-in-class Product Design: By adhering to industry best practices and web standards, the e-commerce marketplace portal developed by Allied Biztech became an exemplar of product design excellence. It not only provided a seamless user experience but also offered intuitive navigation and appealing aesthetics.
  3. Time-to-Market Optimization: The implementation of Agile methodology allowed us to optimize the time-to-market for By breaking down the development process into manageable sprints, we achieved faster iterations and quicker progress, meeting the client’s deadlines efficiently.


Through our focused approach and commitment to delivering value, Allied Biztech successfully assisted, an American e-commerce marketplace startup, in conceptualizing, designing, programming, and testing its platform. The collaboration resulted in market expansion, best-in-class product design, and time-to-market optimization – key KPIs that showcased the effectiveness of our services.

As a boutique company, we take pride in enabling our clients’ success and would be delighted to bring our expertise to other companies seeking to hire web and mobile projects or dedicated FTE resources. At Allied Biztech, we stand ready to face new challenges and offer tailored solutions to meet our clients’ unique requirements.